Dane Reynolds Launches Own Wetsuit Line


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Updated 39d ago

Last week, Dane Reynolds put ink to paper and signed a deal with Buell Wetsuits and Surf Inc in a bid to co design and launch a personalised line of suits – which will be available in Spring 2021.

And, is that an unlikely match up? Maybe. But once the gents sunk a few beers, it was clear that Buell and Dane share a passion for creating decent rubber. Here was Dane's checklist; timeless style, minimal branding, premium materials, no gimmicks, no BS, just a f*ck'n good wetsuit to create “Subdivision”. The DR1 is for anyone looking for a wetsuit that is functional yet stylish, low key, warm and flexible. Durability won't be an issue with top of the line materials.

Dane said: " It’s been a pleasure working with Buell, the samples are insane! It started with Buell picking my brain about what I want out of a wetsuit and the DR1 is exactly that."

"My internal thermometer is about to explode,” adds Ryan Buell. “We're talking about Dane Reynolds, the single most influential surfer of the millenium, the best freesurfer of all-time. Working with Dane on his own model wetsuit has been nuts.

“He knows his equipment. He knows what he wants and it's refreshing. We've been tweaking it together to make it just right. The DR1 could easily be the DR17 with how many different versions we've made. Dane Reynolds fans will be the real benefactors as the end result, DR1 is fierce, all black and all Dane."