In 1915, when Duke Kahanamoku arrived in Australia to show off his swimming prowess, he also gave a surfing demonstration at Freshwater Beach. It was a momentous occasion that was to change the image of Australia across the world - surfing had arrived! Since that time, surfing has grown intensely in popularity right around Australias' 25000km (16000mi) shoreline. Since the World Championships in 1964, Sydney has produced a string of talented surfers, unequalled by any other world surf location. This large city population takes pride in its beach culture, and has in many ways ruled the Aussie surf scene.